Evaluation Assignment

The due date for my next assignment in professional writing has been quickly approaching. Unlike the last one where I knew exactly what I wanted to do for it, I have been struggling to come up with a topic regarding the new one.

The assignment is to write a review/evaluation that I could potentially have to write in my future communication career. The first thing that came to my mind was a literature review. I have written multiple literature reviews since I have been in college. I have written some for communication classes regarding communication theories and also one for a literature class I took. Since I have already written a few of these, I wanted to expand my knowledge by writing a different type of review. This is where I got stuck. I searched for some ideas using internet sources and also a professor and classmates opinion. I weaved through a series of potential options and came to the conclusion to write an evaluation memo to my professional writing professor regarding a specific form of social media's success.

I went through a process that we discussed in class regarding the success of the mobile app, Snapchat. I have designed my memo into sections with headings including, an overview, measuring success, quality, and lastly a final argument. Judging the success of social network is primarily done by measuring the growth over a large period of time. I answered a question in regards to social networking, as to what makes Snapchat a unique form, compared to Instagram, Twitter, and/or Facebook. I found that there were many positive attributes that weighed into the success behind Snapchat. I found that there are shockingly rising numbers regarding the amount of active users Snapchat has. According to AdWeek, as estimated in 2015, Snapchat has 200 million monthly active users and 100 million daily active users.

I believe the multiple, unique features is what draws consumers into the mobile app. One could argue against my accusations, in saying that compared to its competitors, Snapchat is very different and used for different functions thus should not be compared. One could say Snapchat is used for more of a private form of communication whereas, Instagram, Twitter, or Facebook is public for the purpose of expressing oneself. This is true, but that privacy feature is exactly the one that makes Snapchat so appealing and interesting to a variety of age groups. The uniqueness of the app cannot be found on other social networking forms of communication.