For my Introduction to Professional Writing
class, I wrote a press release modeled after my dream career. The dream career
I chose to model my press release around was to be working in PR or
communication for the NHL team, the Pittsburgh Penguins. I wrote this press
release about an event that already happened as a result of winning a
first-ever award. I chose to write the press release from the viewpoint as if
this event had not yet occurred.
My press release contains the intention to
convince a journalist that this story is worthy to write, in order to announce
the game to not only the local community but also to hockey/sports around the
world. The purpose of the writing is to make the War Memorial arena look good
and also Kraft Hockeyville for the donations to make this game possible. It is
going to draw in a crowd to the event, spread the word about the upcoming game,
and also raise awareness of Kraft's new competition to be held annually. This
piece will interest hockey/sport fans, other teams that play in the War
Memorial that will benefit from the rink upgrades, Pittsburgh Penguin fans, and
the local residents of Johnstown.
This particular press release will have many new
values that will appeal to the journalists if they were to read it. Having recognized
these news values shows off my skills and knowledge of press release writing.
The news values it would contain would be impact, proximity, timeliness,
novelty, and even celebrity. It contains impact because the event results in
some road closings which will relate to the traveling audience. It has
proximity because it is a local event for the people that live in Johnstown. It
relates to timeliness because I wrote it as if it is a current event that is
about to happen. Novelty is involved because it is an event that is different
considering it has never occurred before. The final news value it contains is
celebrity, being that the Pittsburgh Penguins are a famous NHL team, which
generate a variety of die-hard fans. I would hope these news values could
encourage a journalist to publish a piece of writing about the upcoming
event.
If published I would chose to send this story to
outlets, such as local print (newspapers), TV news and commercials (e.g. WJAC),
and also local radio stations (e.g. Froggy 95). Another useful way to get the
word spread would be to have it printed and/or electronically distributed to
local high schools (e.g. Richland School District), the University of
Pittsburgh at Johnstown, and Penn Highlands Community College. The more outlets
this story could reach would be better in making the event successful.
Press Release:
|
FOR IMMEDIATE RELEASE
March 4, 2016
|
KRAFT HOCKEYVILLE WINNER TO HOST NHL PRE-SEASON GAME
War Memorial Arena Welcomes the Pittsburgh Penguins and the Tampa Bay Lightning
Johnstown,
PA, March 4, 2016– The Kraft Hockeyville USA competition has already granted their winners with a 150,000
dollar award towards arena upgrades and are ready to leave their final mark on Cambria County.
On March 29th many
fans and members of the Johnstown community will gather together to enjoy their
favorite sport in their favorite ice rink. On this unique day there will also
be other events occurring, consisting of favorite player signings before the
game, a live big screen game viewing during, and a small concert performance
post-game.
The newly upgraded arena
is ready to attract hockey fans from all over to gather together to enjoy the
NHL pre-season game between the Pittsburgh Penguins and the Tampa Bay
Lightning. The game will be aired live on NBCSN at the end of the month, March
29th.
The NHLPA Executive
Director, Don Fehr commented on this opportunity saying “It will be great for
the players on the Pittsburgh Penguins and Tampa Bay Lightning to play before
passionate local fans in Johnstown… We also congratulate these two finalist
communities.”
Johnstown is a great
location for this event to be held and to draw in a numerous amount of die-hard
fans. In history, the Cambria County War Memorial Arena was home to the filming
of the legendary movie SlapShot. This makes Johnstown the perfect,
iconic location to host the very first Kraft Hockeyville, NHL pre-season game
to ever be hosted.
NHL Commissioner, Gary
Bettman, said “Kraft Hockeyville USA makes a lasting contribution to a
community that has come together ‘For The Love Of Hockey,’ and we are
particularly pleased that future generations of Johnstown players will be able
to enjoy skating at an upgraded Cambria County War Memorial Arena.”
This is a once in a
lifetime opportunity for the community that cannot be missed. Fans and the
community are encouraged to come check out the action that will be taking place
in Johnstown on behalf of Kraft Hockeyville USA.
If you would like more
information about this topic, please contact Kelsey
DeFelice at 412-XXX-XXXX or email at
Hockeyville@USA.com. Information on local road closings can be found on
the website.
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